Four Best Ways to Optimize Websites for Mobile Search
There’s no dispute that mobile devices are the future. According to recent research by eMarketer, adults in the US spend an average of almost 4 hours on their phones each day which is due to the convenience smartphones offer users. Not only can you surf the internet on the go, but you can also shop online with ease.
What’s incredible is that more than 90% of US smartphone users are interested in local information and usually pull the trigger on an impulse buy if they come across what interests them, states a report by Think with Google.
Needless to say, this is a massive source of potential traffic and revenue, all of which could slip through your fingers if you don’t have a website that’s optimized for mobile search. With that said, here are four essential ways that you can optimize for mobile search
1. Improve Your Website Navigation
A mobile site that’s hard to browse is bound to turn away many customers. That’s why the user experience should be intuitive with a good layout, and content that’s both easy-to-read and well written. Also, make sure that the most crucial information is always visible and easily accessible. Moreover, use catchy headlines, categories, tabs, links, and buttons in a way that help guide each visitor through your site. Lastly, don’t forget about Search Engine Optimization (SEO), which will help bring users to your website and make it rank better. Backlinko has an incredible amount of useful articles and guides on the matter.
2. Work on Core Features
What do we mean by this? For example, if you’re selling a product or service of some kind, the shopping cart on your site must be easy to use and find. Furthermore, use short, catchy headlines, and use call-to-action buttons that users can’t miss while displaying crucial information about what you’re selling.
Go a step further by including customer reviews and ratings to help sway undecided visitors into making a purchase. Information from customers can also help you fine-tune your website. Also, even though it may be appealing, try not to interrupt customers with annoying pop-up ads.
3. Go All in with a 100% Responsive Design
What is a responsive site some might ask? It’s a website that adjusts itself automatically to your screen size. When this is implemented, customers don’t have to zoom in or out to find something or scroll too much, no matter what kind of device they use. This approach keeps bounce rates down and improves search result rankings. Even Google recommends responsive design.
4. Make Your Site Loads in No More Than 3 Seconds
If your website is slow to load, you’re sure to lose a significant amount of visitors. In fact, more than 50% of visitors leave a page that takes more than 3 seconds to load according to Think with Google. LightHouse and PageSpeed Insights are two useful tools that will measure loading speeds and help you improve them.